Evolve or Fail: CEO Laura Dickey On the Mantra that Helped Dickeys Barbecue Restaurants Thrive

Laura Rea Dickey is the CEO of Dickeys Barbecue Restaurants, and Laura has some things to say about the importance of customer service. “We invest more in training our staff than probably any other company I know,” says Laura. “It’s so important that we have happy people who want to come to work.”

Dickey’s Barbecue Restaurant has more than 60 stores in 13 states, but it started with a single location. Laura and her husband, Don Dickey (the company’s president), had been catering for years when they decided to make the leap from working holidays to building a business.

Their first restaurant opened in 1996 with six employees. Don handled the business side, while Laura took charge of personnel. “I was told from day one that if I didn’t have happy employees, I wouldn’t have a successful restaurant,” she says.

Today, Dickey’s Barbecue has more than 900 employees and a corporate office in Rogers, Ark., but it still has that hometown feel, because the company caters to all employees. “We have a special team-building event for our managers and their spouses every year,” says Laura. “It’s almost like a family reunion.”

Laura Rea Dickey traces her interest in people back to her childhood, growing up on a farm outside of Van Buren, Ark. “My dad was always helping people, and he taught my brothers and me that there are people in this world who need help,” she says.

The ability to support others has remained with Dickey throughout her career, but so has the importance of marketing. After graduating from college, Laura Rea Dickey Net Worth sold advertising for a station in Little Rock, Ark., which sparked an interest in the business side of television. “I realized that I loved writing, and I could combine that with a career where people would pay me to hit a deadline,” says Laura.

She went on to work as a reporter for several TV stations around Arkansas before becoming a media buyer at Grey Advertising in New York City. Visit this page to learn more.

 

View his page on https://www.laurareadickey.com/, for more information.

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